Newsletter June 21, 2024
MAMLA is an acronym for The Most Amazing Museum of Los Angeles but is it a word? I’m asking for a friend. A friend who suggested that MAMLA is, in fact, my third addition to the English language — after hypernataldigitation (newsletter 5/03/24) and Margerumalia (newsletter 6/14/24). Maybe the origin of the museum name will help to suss it out.
But first: selling a book in a grocery store.
Fresh Thyme Market is an organic grocery store just three blocks from where I live and we often shop there. They keep a neat, friendly atmosphere and were very accommodating to my book signing table. I got to see neighbors, strangers, and a high school friend from years ago. I’ve also gotten pretty good at my elevator pitch for the book, describing just enough of the plot to intrigue potential readers.
All in all I sold about half as many books as I did at the public library or Barnes & Noble, but—as I reminded myself while packing up—this is a food store, not a book store. Half as many books sold is pretty darn good, I’d say! And I left the store with a fresh perspective (pun intended).
Next stop, the county library, date TBD, and Main Street Books in Lafayette on July 13. The Saturday Farmer’s Market on Fifth Street brings browsers to the bookstore.
Back to MAMLA. It was inspired by MOCA, the Museum of Contemporary Art, where I spent an adventurous afternoon several years ago. I had just missed the cut-off for student rush tickets at the Ahmanson Theatre in downtown LA and found out that my parking fee was good for several hours but not good for a refund. The MOCA caught my eye and I walked a few blocks to see what I could see.
I walked through many contemporary art exhibits, some of which bored me, like the big hall of six foot fluorescent lights hung up in as many different combinations as you can imagine. Actually, I think you could imagine several better ones. There were no colors, no sculpted neon-styles, just things like three horizontal lights and two vertical. Ho-Hum. And those fluorescents do hum!
A different exhibit really captured my imagination, though. It had huge geometrical shapes, each one painted in a solid primary or secondary color. I intended to glide through this hall but was surprised to feel vibrations emanating from each shape, almost like a musical tone. If you’ve made it to Chapter 16 in MAMLA, you’ll recognize The Gallery of Shapes and Colors. I was amazed to actually experience intrinsic emotions from each shape. That’s when I decided then to name my museum The Most Amazing Museum of Los Angeles. MAMLA.
Word (noun): a speech sound or series of speech sounds that symbolizes and communicates a meaning usually without being divisible into smaller units capable of independent use (Merriam-Webster.com).
Yeah, I think I’m going to claim MAMLA as the third word I’ve contributed to the English language.
TTFN!
Eric Margerum 